Influencer Marketing: What PR Pros Need to Know
About this event
Join PRSA Maryland–Chesapeake for a candid conversation on the art, science, and real-world impact of influencer marketing.
From creators to brands, how influencer strategy and activation works.
This panel will bring together:
• Influencers actively building and engaging audiences
• Brand-side marketing leaders driving strategy and results
Including:
* Jennifer Leitman, CMO of OverDrive, the global leader in digital media for libraries and schools; Jennifer and Overdrive are currently launching a new Ambassador program
* Chris Franzoni, creator behind @eatmorebemore, The "Eater-in-Chief" for Baltimore, D.C. and beyond, Chris has more than 213K followers on Instagram
* More panelists to be named before the event
What you’ll learn:
• When influencer marketing makes sense (and when it doesn’t)
• Budget vs. trade: what’s realistic
• How to identify and work with the right influencers
• What results you can actually expect
• Where influencer strategy fits within PR and communications
Registration details:
PRSA Members: Free
Non-Members: $25
Register today and bring your questions — we’ll leave plenty of time for our discussion.
We hope to see you there!
Event Details:
Thursday, May 21
12:00 – 1:00 PM ET
Virtual (Zoom)
Videoconference information will be provided in an email once payment is received.
Registration Info
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