John Medina reminds us that when people hear information, they’re likely to remember only 10% of it three days later. Research has shown that when a relevant image is paired with the same information, people retained 65% of the content three days later. Knowing this, our industry has pushed us to rush into adding visuals to all of our digital PR and communications. How’s that working for us?
We caught up with #PRSAMD17 presenter Kellie Elmerraji – who’s leading the session Visual Content Workshop: Take Your PR Imagery to the Next Level with other team members from The Cyphers Agency – and asked her for a few thoughts about what’s working and what isn’t working. Topping her list of the biggest pet peeves about imagery on social media:
- Image is not sized properly – if it doesn’t meet the minimum width requirements and white space is left on the side, it looks unpolished.
- Image is cropped poorly – if the image has text on it and it gets cropped so that text is missing unless you click to see the full image, the user experience is greatly affected.
- Image is low-resolution – if the image is blurry, especially on a platform that focuses on great photos like Instagram, it will not be well received and it’s a missed opportunity for the brand.
The good news is that Kellie and her team know how to avoid those pet peeves (check out their blogs) and have tips to share including: fundamentals of creating visuals, DIY visual content creation, optimal sizes for popular social media platforms and sharing visuals on mobile devices using (free) apps. Join them for more at their session at 10:15 a.m.
What’s stopping you from registering for #PRSAMD17 today?