PRSA MD WebNotes
Issue #394
September 29, 2009
Spotlight
Chesapeake Conference/Best in Maryland Awards Next Week!
PRSA-MD is going "Back to the Basics
with a Twist" on Tuesday, October 6. Have you registered yet? Be sure
to join us at the Sheraton Baltimore North in Towson for the 32nd Annual
Chesapeake Conference as we explore what's old, what's new,
what's working and how the profession is evolving. Hear from
some of Greater Baltimore's foremost experts on a range of topics, from
media relations strategies that combine new and traditional media, to
corporate brand management in the age of Web 2.0. Among the industry
leaders you'll get to hear from is Sandy Hillman, CEO of Sandy Hillman
Communications, who will kick off the day with the keynote address.
Whether you are an independent practitioner or work for an agency, a corporation, a public entity or a non-profit organization, our menu of breakout sessions provides relevant topics for any and every communications practitioner. Quick look at the full session line-up is available on our blog, More than PR Basics. Click here for times, location & prices. Meet our Sponsors!
The Best in Maryland Awards Ceremony will take place during lunch, and all participants are invited to join. Lunch is included with full registration to the Chesapeake Conference. Each award entry included one complementary ticket to the luncheon. Additional tickets may be purchased online by those who want to attend only the lunch, or those who register as half-day participants for the conference. Click here for a list of BIM Finalists!
PRSA-MD
Best in Maryland Finalists Announced
Kathleen Kelly Undergraduate Scholarship
Chessie Conference Count-down
More Than PR Basics - the blog!
PRSA
New Membership Promotion
Upcoming PRSA National Teleseminars
Industry
IMRE Expands Healthcare Practice with New Client, New
Hire
Grunig Lecture Series Hosts Public Affairs Roundtable
Best
in Maryland Finalists Announced
Sixteen Maryland organizations make up the list of this year's Best
in Maryland Finalists. On Tuesday, October 6 at the Chesapeake Conference,
these innovative organizations will find out who takes home the coveted
Best of Show and this year's new prize, The Best Theme: Classic &
New. The finalists are:
- A Bright Idea
- The Baltimore Life Companies
- CareFirst BlueCross BlueShield
- Comcast
- Coster Communications
- Crosby Marketing Communications
- Devaney & Associates
- Harbor Hospital
- Impact Marketing & Public Relations, LLC
- Injured Workers Insurance Fund
- Magellan Health Services
- MD State Highway Administration
- News Generation, Inc.
- Northrop Grumman Electronic Systems
- PNC Financial Services Group
- Sandy Hillman Communications
We will be giving 41 awards in a diverse selection of categories as well as the Lifetime Achievement Award and the New Professional of the Year during the ceremony to be held at the Best In Maryland Luncheon. Luncheon tickets are available for purchase. If you are attending the full conference, your ticket is included in the registration package. In addition, one ticket is provided for each entry. BIM entrants may use the convenient reservation form available on-line to order gratis and additional paid tickets. All others wishing to purchase tickets, can pay on-line or contact the PRSA Maryland office at 866-868-7772. Tickets must be reserved by Sunday, October 4.
Kathleen
Kelly Undergraduate Scholarship
PRSA-MD is now accepting entries for the
2009 Kathleen Kelly Undergraduate Scholarship. Sophomores and juniors
attending a Maryland university, or residing in Maryland but studying
outside the state, are eligible for the $1,000 award. Financial need
is not considered. The winner will be recognized at a future PRSA event.
Please share this information with anyone you know who might benefit from this scholarship. For more details or an application, visit http://www.prsamd.org/awards/kathleen_kelly_scholarship.html. Applications must be postmarked by October 31, 2009.
Chessie
Conference Count-down
Next Tuesday, the 32nd Annual Chesapeake Conference
will open with keynoter Sandy Hillman, CEO, Sandy Hillman Communications
who will remind us that as we all grapple with the "new media"
and the "new tools," we have to remember to go back to start.
Start is that place where we put relations into PR.
Hillman,
who was dubbed "the impresario of urban America" by Time magazine
for her revolutionary and internationally recognized work in transforming
Baltimore's Inner Harbor into a world-class tourism destination, will
share her experiences garnered from a career path has taken her from
Madison Avenue to Capitol Hill and City Hall.
Following the keynote, the conference offers two morning workshop sessions
focusing on the basics of traditional PR and how to add in the new tools
for success. The sessions include case studies from smaller non-profits
like Komen Maryland and The Developmental Disabilities Coalition and
corporate giants including McCormick Tea Company and Target.
The afternoon sessions include two hands-on social media sessions (so bring your laptop - WiFi is free!). One is a complete tour of Twitter including the opportunity to create a new account. The other will focus on LinkedIn and cover Google Reader and Google Alerts. Following these sessions, you can pitch your story face-to-face with Baltimore Media or get all your answers to APR questions from a panel of APR experts.
No Conference can be successful without a full cadre of volunteers and our sponsors. Please take time to thank the companies that are helping to support this full-day of learning - their contributions keep the cost to you low!
Medstar Health
IMRE Communications
Business Wire
IWIF Workers Compensation Insurance
Global Design Interactive
Whitmore Group
Event Details:
Date:
Tuesday, October 6, 2009
Schedule: 7am Registration/Continental Breakfast; Conference
8am - 4pm
Join us for a closing Happy Hour at 4pm!
Place: Sheraton Baltimore North, 903 Dulaney Valley
Road, Towson, MD 21204
Parking: Complimentary on-site parking
Wifi: Complimentary Wifi available in meeting rooms
Cost:
Full Day: $180 / PRSA Members; $225 / Nonmembers (includes Luncheon!)
Half Day: $125 / PRSA Members; $155 / Nonmembers
Students: $75
Register: Download and mail or fax registration.
More
Information
* Call PRSA Maryland at 1-866-868-7772
* Join the conversation & learn more at MoreThan
PR Basics blog
* Follow @prsa_md
and the official Twitter hashtag
#chessie09
* Check for updates on our LinkedIn
& Facebook
Groups
More Than PR Basics - the blog!
PRSA Maryland launched a blog
and you're invited to join in on the conversation. The blog covers the
Chesapeake Conference and a little more. We're exploring and covering
PR from both the traditional and the new views. You can sign up for
RSS feed to make it easy to follow the conversation. Of course you can
also comment! And if you have something you'd like to say in a post,
send it along to info@prsamd.org.
We're looking for bloggers!
PRSA
New
Membership Promotion - Save $50
PRSA is currently offering to cover the local chapter
dues for one year for anyone who joins PRSA as a new member. For those
who join the Maryland Chapter of PRSA, this means a $50 savings. This
offer is open to new members and reinstating members who have been inactive
for at least one year and rejoin as regular members. So if you know
of anyone who's been unsure about joining or hasn't yet renewed - tell
them to take advantage of this offer! Visit the PRSA
website for more details (share
the link!).(Associate members are not eligible).
Upcoming
PRSA National Teleseminars
Below are some of the upcoming teleseminars
sponsored by PRSA. To see a comprehensive list or to register, visit
http://www.prsa.org/PD/events.html.
How
to Derive ROI for Interactive Communications:
Learn How to Profit From New Media
Tuesday, October 13, 1-2 p.m.
How
to Succeed as an Independent Practitioner...And Still Have a Life:
Learn Tips for Making Life as an Owner Easy
Wednesday, October 28, 2-3 p.m.
Industry
IMRE
Expands Healthcare Practice with New Client, New Hire
IMRE, a full-service marketing agency, today
announced enhancements to its rapidly growing healthcare practice including
the addition of LifeCell Corporation™ to its client roster and the hiring
of an industry veteran to complement its seasoned healthcare marketing
and communications team.
IMRE will provide marketing services for LifeCell. Based in Branchburg, NJ, LifeCell creates innovative tissue restoration and replacement products for use in reconstructive, urogynecologic and orthopedic surgical procedures. To assist this growing healthcare practice, IMRE has hired Daphne Swancutt, an industry veteran with nearly 15 years of healthcare marketing and communications experience. In her new position, Swancutt will take the lead as healthcare strategist and practitioner and assist efforts to continue to build the agency's healthcare practice.
Grunig
Lecture Series Hosts Public Affairs Roundtable
The University of Maryland will host a
roundtable discussion on public affairs on October 1 as part of the
Grunig Lecture Series, sponsored by the University and the Institute
for Public Relations. Four outstanding leaders in public affairs and
communications will explore the imperative for integrating strategic
communications with public affairs.
PRSA-MD Members are invited to attend the roundtable discussion, a networking reception and the Grunig Lecture from 4:30 to 8:00 pm on Thursday, October 1, at the Stamp Student Union at the University of Maryland. Registration fee is $60 for PRSA members. You can register online at www.instituteforpr.org. For more information, contact Jenn Moyer, Institute for Public Relations, jmoyer@jou.ufl.edu, 1-352-392-0280.
PRSA MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866.868.PRSA (7772)