ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META content="text/html; charset=unicode" http-equiv=Content-Type> <META name=GENERATOR content="MSHTML 8.00.6001.18812"></HEAD> <BODY background="" bgColor=#ffffff> <TABLE border=1 cellSpacing=0 borderColor=#cccccc cellPadding=10 width=600 bgColor=#ffffff align=Default hspace="10"> <TBODY> <TR> <TD> <P><FONT size=5 face="Verdana, Arial, Helvetica, sans-serif"><A name=top><IMG border=0 hspace=0 alt="" align=middle src="http://www.prsamd.org/images/webnotes.jpg"></A></FONT></P> <P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG>PRSA MD WebNotes<BR>Issue #393<BR>September 15, 2009</STRONG></FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><BR><FONT size=+2><STRONG><FONT size=+1>Spotlight</FONT></STRONG></FONT></FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG>Thursday, Sept. 17 - Travel &amp; Tourism PR</STRONG><BR>How do you serve a client who wants to sell non-essential services to consumers in a down economy and a hypercompetitive market? Come find out as PRSA-MD kicks off its fall calendar on September 17th. </FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">Three of the Baltimore Region s top travel &amp; tourism experts, Margot A. Amelia, Maryland Office of Tourism s Executive Director; Tom Rowe, Visit Baltimore s Director of Web Marketing; and David Warschawski, CEO, Warschawski, Inc. the US agency of record for Visit Norway, will share their strategies for success and offer case studies in how to achieve measurable results in one of today s toughest markets.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">Click <A href="#travel">here</A> for more details. </FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG>Tuesday, Oct. 6 - Chesapeake Conference &amp; Best In Maryland Awards</STRONG><BR>The Annual Chesapeake Conference explored Back To PR Basics With A Twist in a full day of sessions and activities including the Awards Program celebrating the Best In Maryland. Registration Open - see more details <A href="#hillman">below</A>.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG><FONT size=+1>PRSA-MD</FONT></STRONG><BR><A href="#hillman">Sandy Hillman To Kick-off Chesapeake Conference</A> <BR><A href="#kelly">Kathleen Kelly Undergraduate Scholarship</A><BR><A href="#travel">Travel &amp; Tourism PR</A></FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG><FONT size=+1>PRSA</FONT></STRONG><BR><A href="#membership">New Membership Promotion</A> </FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG><FONT size=+1>Industry</FONT></STRONG><BR><A href="#grunig">Grunig Lecture Series Hosts Public Affairs Roundtable</A> <BR></FONT><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><A href="#imre">IMRE Signs Three New Clients, Launches IMRE Mobile</A></FONT><BR><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><A href="#war">Warschawski Named Finalist for "Small Firm of the Year"</A></FONT><A href="#war"><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"></FONT></A></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG><FONT size=+1>Job Opportunities</FONT></STRONG><BR><A href="http://www.prsamd.org/jobs/index.php?ct=help_wanted">Seeking Experienced PR Account Professional in Baltimore - Stanton Communications <BR>Junior Level PR Position - gkv<BR>Director of Corporate Communications &amp; Public Relations - MedStar Health <BR>PR SENIOR AE OR ACCOUNT SUP. NEEDED - TBC Advertising &amp; Public Relations <BR>Union Memorial Hospital Seeks Dynamic Leader - Union Memorial Hospital <BR>Copywriter - Devaney &amp; Associates <BR>Account Manager, gkv REACH - gkv<BR>Public Relations Account Executive - Sandy Hillman Communications <BR>The Clarice Smith Center Seeks a Communications Manager - University of Maryland<BR>The Clarice Smith Center Seeks a Communications Coordinator - University of Maryland</A></FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG><FONT size=+1>PRSA-MD</FONT></STRONG></FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG>Sandy Hillman To Kick-off Chesapeake Conference</STRONG><A name=hillman></A><BR>Sandy Hillman, ceo Hillman PR, took a vision and turned it into one of Baltimore s premier public relations agencies - all during what would be considered a risky economic environment. Quite a few staff and a number of clients followed her.<BR>Understandable since she spent time listening to them, working with them, advocating for them. We asked Sandy to kick-off this conference for precisely that reason - no matter what s happening around us, she puts relationships first. </FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">Sandy s keynote opens the 1-day conference on October 6 at the Sheraton Baltimore North in Towson. Attendees can then choose from a series of concurrent sessions in four time slots. The morning sessions include a primer on Twitter and other critical aspects of integrating social media into a strategy including how to defending corporate reputation in the web 2.0 world. Other topics include agency management, brand management, and grassroots PR.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">The afternoon provides two hands-on sessions that will answer questions about Twitter, LinkedIn and more as well as two roundtables that look at what it means to get an APR and speed-pitching.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">Over lunch, we ll celebrate the Best in Maryland Awards where we ll announce the winners in a number of categories. Also to be announced in the Lifetime Achievement Award and the New Professionals Award. Each full-day registrant receives a luncheon ticket as do BIM entrants; to purchase additional tickets, use the Conference registration form (<A href="http://www.prsamd.org/news/events2009/oct09online.htm">on-line</A> or <A href="http://www.prsamd.org/news/events2009/oct09print.pdf">download</A>).The day closes with a Happy Hour Mixer.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">Conference Links to get you connected: </FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">" Join the conversation &amp; learn more at <A href="http://prsamd.wordpress.com/">More Than PR Basics</A><BR>" Follow <A href="http://search.twitter.com/search?q=%23chessie09">#chessie09</A> on Twitter<BR>" Check for updates on our <A href="http://www.linkedin.com/groupRegistration?gid=66523">LinkedIn</A> &amp; <A href="http://www.facebook.com/home.php#/group.php?gid=33486372581">Facebook Groups</A><BR>" Check-out &amp; share our <A href="http://www.prsamd.org/news/events2009/oct09program.htm">Conference Program</A><BR>" Register <A href="http://www.prsamd.org/news/events2009/oct09online.htm">on-line</A></FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">Early Bird Registration Ends September 16! Be sure to <A href="http://www.prsamd.org/news/events2009/oct09online.htm">register</A> early!</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><A href="#top"><EM>Back to Top</EM></A> </FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG>Kathleen Kelly Undergraduate Scholarship</STRONG><A name=kelly></A><BR>PRSA-MD is now accepting entries for the 2009 Kathleen Kelly Undergraduate Scholarship. Sophomores and juniors attending a Maryland university, or residing in Maryland but studying outside the state, are eligible for the $1,000 award. Financial need is not considered. The winner will be recognized at a future PRSA event.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">Please share this information with anyone you know who might benefit from this scholarship. For more details or an application, visit <A href="http://www.prsamd.org/awards/kathleen_kelly_scholarship.html">http://www.prsamd.org/awards/kathleen_kelly_scholarship.html</A>. Applications must be postmarked by October 31, 2009.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><A href="#top"><EM>Back to Top</EM></A> </FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG>Travel &amp; Tourism PR</STRONG><A name=travel></A><BR>How do you serve a client who wants to sell non-essential services to consumers in a down economy and a hypercompetitive market? Three of the Baltimore Region s top travel &amp; tourism experts will share their strategies for success and offer case studies in how to achieve measurable results in one of today s toughest markets - travel! Panel includes:</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">" Margot A. Amelia, Executive Director, <A href="http://visitmaryland.org/Pages/Welcome.aspx">Maryland Office of Tourism</A><BR>" Tom Rowe, Director of Web Marketing, <A href="http://baltimore.org/">Visit Baltimore</A><BR>" David Warschawski, CEO, <A href="http://www.warschawski.com/news/2009-04-14/">Warschawski, Inc.</A>, US agency of record for Visit Norway </FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">All three have integrated traditional and new media into their programs. See some of the social media in action: Facebook Fan Pages at <A href="http://www.facebook.com/BmoreMD">BmoreMD</A> and <A href="http://www.facebook.com/group.php?gid=48980313606">VisitnorwayUSA</A>; <A href="http://twitter.com/BaltimoreMD">Twitter @BaltimoreMD</A>, <A href="http://twitter.com/TravelMD">@TravelMD</A> and <A href="http://twitter.com/VisitnorwayUSA">VisitNorwayUSA</A>; <A href="http://visitmaryland.org/PressRoom/Pages/Commercials.aspx">Maryland Minute</A>; and <A href="http://visitmaryland.org/Pages/ECards.aspx">Maryland E-Card</A>. <A href="http://www.prsamd.org/news/events2009/sep09.htm">Register</A> today to join the conversation.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">Special thanks to University of Baltimore's School of Communications Design, our event co-sponsor.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><EM>Date:</EM> Thursday, September 17<BR><EM>Time:</EM> 8:30 a.m. Registration; 9:00 a.m. - 10:30 a.m. Program<BR>Place: University of Baltimore, Liberal Arts &amp; Policy Bldg., Room 308, 10 W. Preston St., Baltimore, MD 21201<BR><EM>Parking:</EM> UB garage on Maryland and Biddle streets. Get voucher at event for $4 parking upon exit, or use 2-hour, metered street parking. See campus parking map <A href="http://www.ubalt.edu/template.cfm?page=2596">http://www.ubalt.edu/template.cfm?page=2596</A> for more details.<BR><EM>Cost:</EM><BR>PRSA Member: $35; Non-members: $50; PRSSA Students: $10; Non-member Students: $20 </FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">Registration &amp; Details.<BR><A href="http://www.prsamd.org/news/events2009/sep09.htm">http://www.prsamd.org/news/events2009/sep09.htm</A></FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><A href="#top"><EM>Back to Top</EM></A> </FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG><FONT size=+1>PRSA</FONT></STRONG></FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG>New Membership Promotion</STRONG><A name=membership></A><BR>The National Chapter of PRSA is currently offering to cover the local chapter dues for one year for anyone who joins PRSA as a new member. For those who join the Maryland Chapter of PRSA, this means a $50 savings. This offer is open to new members and reinstating members who have been inactive for at least one year and rejoin as regular members. (Associate members are not eligible). </FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><A href="#top"><EM>Back to Top</EM></A> </FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><FONT size=+1><STRONG>Industry</STRONG></FONT></FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><STRONG>Grunig Lecture Series Hosts Public Affairs Roundtable</STRONG><A name=grunig></A><BR>The University of Maryland will host a roundtable discussion on public affairs on October 1 as part of the Grunig Lecture Series, sponsored by the university and the Institute for Public Relations. Four outstanding leaders in public affairs and communications will explore the imperative for integrating strategic communications with public affairs.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">PRSA-MD Members are invited to attend the roundtable discussion, a networking reception and the Grunig Lecture from 4:30 to 8:00 pm on Thursday, October 1, at the Stamp Student Union at the University of Maryland.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">Registration fee is $60 for PRSA members.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">You can register online at <A href="http://www.instituteforpr.org">www.instituteforpr.org</A>. For more information, contact Jenn Moyer, Institute for Public Relations, <A href="mailto:jmoyer@jou.ufl.edu">jmoyer@jou.ufl.edu</A>, 1-352-392-0280.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><A href="#top"><EM>Back to Top</EM></A> </FONT></P> <P><STRONG><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">IMRE Signs Three New Clients, Launches IMRE Mobile<BR></FONT></STRONG><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><A name=imre></A>In August, IMRE signed three new clients: Vectorworks, a leading architectural CAD software developer; Ames True Temper, the nation s top manufacturer of non-powered lawn and garden products; and LifeCell, a tissue repair product developer. In addition, the agency launched a mobile-friendly version of IMRE.com for mobile devices. IMRE Mobile offers visitors the information they need while they re away from their computers.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><A href="#top"><EM>Back to Top</EM></A> </FONT></P> <P><STRONG><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif">Warschawski Named Finalist for "Small Firm of the Year"</FONT><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><A name=war></A></FONT></STRONG><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><BR>Warschawski has been selected as a national finalist for "Small Firm of the Year" by PR News s Platinum PR Awards 2009 program. Warschawski was recognized for its strong client growth, its integrated marketing campaigns, and its outstanding workplace culture. This marks the fourth consecutive year that Warschawski is ranked among top small marcom agencies on a national level.</FONT></P> <P><FONT size=-1 face="Verdana, Arial, Helvetica, sans-serif"><A href="#top"><EM>Back to Top</EM></A> </FONT></P> <P align=center><FONT size=-2 face="Verdana, Arial, Helvetica, sans-serif"><STRONG>PRSA MD</STRONG><BR>c/o Mariner Management * PO Box 1046 * Laurel, MD 20725<BR>866.868.PRSA (7772)</FONT></P></TD></TR></TBODY></TABLE></BODY></HTML>