PRSA
MD WebNotes
Issue #408
May 4, 2010
Spotlight
Twitter
Marketing: An Hour a Day
Join
Hollis Thomases, author of Twitter Marketing: An Hour a Day,
for an in-depth look at how PR professionals, brand managers, marketers
and others can design and implement a complete Twitter strategy, and
measure the results.
Hollis will discuss Twitter dos and don’ts, offer case studies, and address the latest third-party Twitter applications to make life easier. Come meet the author and learn how to develop an effective Twitter campaign, scale it for any size and type of organization, and accurately track and measure your results.
Attendees will receive a FREE copy of Hollis’ book!
When
Thursday, May 20; Registration opens 8:30am, Program 9-10amWhere
University of Baltimore, Liberal Arts & Policy Bldg., Room 308, 10 W. Preston St., Baltimore, MD 21201.Cost
PRSA Member: $30 by 5/17/10, $40 after
Nonmember: $40 by 5/17/10, $60 after
PRSSA Member: $15; Students (Non-PRSSA): $25
Thanks to University of Baltimore's School of Communications Design, our event co-sponsor.
Parking
Two-hour metered parking is available on the street, or you can get
a voucher at the event valid for $7 parking in the UB garage on Maryland
St., south of Preston, and the new Fitzgerald Garage at UB Midtown,
located on Oliver Street. (View Visitor
Parking information or download a campus
map.)
PRSA-MD
Final
Submission Deadline for Best In Maryland Awards This Friday, May 7!
Eight
topics explored in Chesapeake Conference Breakout Sessions
FREE
Virtual Lunch Training
Know
Someone Noteworthy? Nominate Them!
Join
Our Social Media Networks
PRSA
PRSA
National Teleseminars/Webinars
PRSA-MD
Final
Submission Deadline for Best In Maryland Awards This Friday, May 7!
Be sure to submit your organization’s greatest
success story for a PRSA-MD’s Best
in Maryland award. But hurry because submissions must be received
no later than 5 p.m. on May 7 (that’s this
Friday!).
Keep in mind that 25% of entries get pushed aside, not because they
aren’t creative, effective and successful, but because they’re not well
presented. Check out tips
from the pros for vital ideas on creating a winning entry.
Eight
topics explored in Chesapeake Conference Breakout Sessions
This year’s Chesapeake Conference breakout sessions will cover everything
from how to write for social media to figuring out great ROI for your
PR program. The lineup includes new speakers and the topics identified
by members on the last year’s conference survey. You’ll hear from:
- Andy Malis, president, MGH – Media Fragmentation.
- Bradley S. Shear, Esq.- Red Flags of Social Media: A Legal Perspective.
- Lisa Miles, APR, president, Miles Public Relations – Media Ethics.
- Marci DeVries, president, MDV Interactive; David Harrison, president, Harrison Communications – Writing for the web and social media.
- David Warschawski, president, Warschawski – Great ROI for a Lousy Economy
- Jiyan Wei, Vocus director, product management and vendor council at Society for New Communications Research – Writing with Search Engines in Mind: Making SEO Work.
- Steve Radick, Social Media Associate with Booz Allen Hamilton, expert blogger, PRNews’ 15 to Watch – Social Media an Hour a Day.
- PR Measurement on a Budget - Confirming speaker, check back
In addition to these great breakout sessions, you’ll hear from two great keynotes, and attend one of two great panels (APR or media pitching). You’ll also get to discuss the entire day over happy hour and still get home in time to fix dinner!
The 33rd Annual Chesapeake Conference takes place on June 17 at the Sheraton Baltimore North in Towson. For a sneak peak at the full agenda, click here. For details and registration, click here.
Be sure to stay up-to-date on all Conference news on our blog and Twitter stream.
FREE
Virtual Lunch Training
As a follow-up to our event on Social Media Tagging and PR last month,
we will revisit the topic at our Virtual Lunch at noon on May 12. Whether
you attended the April session or not, this is a great opportunity to
learn and share tips and tricks on getting the most out of your social
media efforts through intelligent tagging. Be sure to join us!
What: Social Media Tagging and PR
When: May 12, noon - 12:30
Where: Conference Call
Teleconference Instructions
- Dial the Access Number 800.920.7487
- When prompted, enter Participant Code followed by #
- Participant Code: 32466325#
Participant Star Commands
- Volume - Press *4
- Mute - Press *6
Our last Virtual Lunch of this three-part series will be held on June 9. Stay tuned for more information!
Know
Someone Noteworthy? Nominate Them!
It’s that time of year again – the time for nominations for PRSA-MD’s
New Professional of the Year and for PRSA-MD’s Lifetime Achievement
Award. With the awards presented at our June 17 Chesapeake Conference
and Best in Maryland Awards event, the deadlines are fast approaching!
Click here
for more information.
Join Our Social Media Networks
The best way to stay abreast of PRSA-MD news is to follow us on LinkedIn,
Twitter and
Facebook.
PRSA
PRSA
National Teleseminars/Webinars
Below are some of the upcoming teleseminars/Webinars sponsored by PRSA.
For a comprehensive list or to register, visit PRSA’s teleseminar calendar.
Anatomy of a News Release, Pitch and E-Mailed Release: Write Releases That Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More
Thursday, May 13, 3:00 – 4:00How to Develop the Mind of a Strategist: Getting to the Table Earlier and With More Personal Power
Thursday, May 20, 3:00 – 4:30
WebNotes is compiled by Chris
Carbone, Secretary of PRSA-MD.
PRSA
MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866.868.PRSA (7772)