PRSA
MD WebNotes
Issue #409
May 18, 2010
Spotlight
THURSDAY
EVENT: “Twitter Marketing – An Hour a Day”
Take an hour on Thursday morning to learn how to use Twitter efficiently
to reach your results. Attend this Thursday’s event to hear from Hollis
Thomases and get a copy or her book free (she’s signing them too!) Click
here for details.
Hardship
Plan Available for the Chesapeake Conference
Our industry has been one of the hardest hit by the economy. While we
believe the June 17th Chesapeake Conference is one of the best networking
and educational opportunities out there for our members, we also realize
the registration cost may be difficult for those affected by the economy.
So if you’re currently out of work, apply for a special discounted registration
(we’re only able to offer a limited number). For details, contact the
PRSA Maryland office at 866-868-7772 or info@prsamd.org.
PRSA-MD
Twitter Marketing: An Hour a Day
Early Bird Registration Deadline Near for Chesapeake
Conference & Best in MD
Reduced
Rate Professional Photos Available
Final FREE Virtual Lunch Training Session
Join Our Social Media Networks
PRSA
PRSA National Teleseminars/Webinars
INDUSTRY
NEWS
DuPont Honors Crosby Marketing for Outstanding Service
and Results
PRSA-MD
Twitter
Marketing: An Hour a Day
Join
Hollis Thomases, author of Twitter Marketing: An Hour a Day,
for an in-depth look at how PR professionals, brand managers, marketers
and others can design and implement a complete Twitter strategy, and
measure the results.
Hollis will discuss Twitter dos and don’ts, offer case studies, and address the latest third-party Twitter applications to make life easier. Come meet the author and learn how to develop an effective Twitter campaign, scale it for any size and type of organization, and accurately track and measure your results.
Attendees will receive a FREE copy of Hollis’ book!
When
Thursday, May 20; Registration opens 8:30am, Program 9-10amWhere
University of Baltimore, Liberal Arts & Policy Bldg., Room 308, 10 W. Preston St., Baltimore, MD 21201.Cost
PRSA Member: $30
Nonmember: $40
PRSSA Member: $15; Students (Non-PRSSA): $25
Thanks to University of Baltimore's School of Communications Design, our event co-sponsor.
Parking
Two-hour metered parking is available on the street, or you can get
a voucher at the event valid for $7 parking in the UB garage on Maryland
St., south of Preston, and the new Fitzgerald Garage at UB Midtown,
located on Oliver Street. (View Visitor
Parking information or download a campus
map.)
Early
Bird Deadline Nears for Chesapeake Conference & Awards Luncheon
Have you registered yet for the 33rd Annual Chesapeake
Conference and Best in Maryland Awards Luncheon on June 17? Act now
to save – early bird registration deadline is June 1.
Here’s a sneak peak at one of the sessions you’ll be able to select during the day-long event:
As search engines continue to grow as an authoritative source of information, the need to optimize content for search has become increasingly important. PR professionals can use Search Engine Optimization (SEO) techniques to boost rankings of their articles and communicate more effectively with their audiences. Learn from Jiyan Wei, Director of Product Management, Vocus, and Vendor Council member of the Society for New Communications Research how to decide whether or not you should write a press release aimed at people or search engines, what signals search engines look for, and why SEO is important for PR professionals.
Other topics include:
- Social Media Measurement
- Writing for the Web and Social Media
- Social Media Law 101
- Time Management Strategies for Social Media Activities
- Marketing ROI in a Lousy Economy
On top of valuable knowledge on some of the top-of-mind information affecting our industry, the conference offers excellent networking opportunities with hiring managers and fellow PR and marketing professionals. For more information, visit the conference page of our website, follow our Twitter Hashtag #Chessie10, or subscribe to our More Than Basics PR blog.
Opportunity
for Chesapeake Conference Attendees: Reduced Rate Professional Photos!
Bob Stockfield , owner of Bob Stockfield Photography LLC, will be doing
formal (and casual) portraits of PRSA members during the Chesapeake
Conference. Stockfield is a very experienced portrait photographer and
is offering this service for Conference attendees at a greatly reduced
rate of $30 if paid in advance of the Conference (walk-ins allowed,
time permitting, at $40). Additional details to follow, or contact Bob
at 410-235-7007 or by email.
Final
FREE Virtual Lunch Training Session
PRSA-MD will hold the last of three virtual lunch training sessions
from 12:00 – 12:30 on Wednesday, June 9. This is a
great way to pick up some quick information on a timely topic. Spending
too much time on social media? Find yourself on Twitter all day long,
whether you’re promoting yourself or your client? Then this virtual
lunch session is for you! Gain tips and tricks for how to limit the
time you’re spending on social media platforms, while still gaining
the same (or even better) results!
Join
Our Social Media Networks
The best way to stay abreast of PRSA-MD news is to follow us on LinkedIn,
Twitter and
Facebook.
PRSA
PRSA
National Teleseminars/Webinars
Below are some of the upcoming teleseminars/Webinars sponsored by PRSA.
For a comprehensive list or to register, visit PRSA’s teleseminar calendar.
Create Snappy Sound Bites: How to Write Moving Quotes and Memorable Quips
Thursday, June 3, 3:00 – 4:00Positive Communication: A Strategic Framework for Engaging Employees
Wednesday, May 19, 2:00 – 3:00
Industry News
DuPont Honors Crosby Marketing for Outstanding Service and Results
The DuPont Company recently honored Crosby Marketing Communications for providing outstanding service and results in 2009. A special presentation of a “Challenge Award” was made to Ralph Crosby, the agency’s chairman & chief executive officer. Crosby was recognized for a variety of marketing communications, public relations and interactive programs created for DuPont Legal in 2009. Crosby also produced and publicized the fifth edition of a book on the DuPont Legal Model, “The New Reality.” The DuPont Legal Model offers best practices for corporate law departments and the law firms that service them. For more information, visit www.crosbymarketing.com.
WebNotes is compiled by Chris Carbone, Secretary of PRSA-MD.
PRSA
MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866.868.PRSA (7772)