• Where tagging works and doesn't work
• What tagging has to do with Search
• Why PR professionals should utilize tagging
• How to tag in Delicious, Digg, Flickr, Web sites, press releases, and more...

Although he represents PR Newswire, Michael’s explicit purpose is to lend his expertise in the increasingly important skill of tagging, and to offer us some insights, tips, and tactics in support of our various PR efforts. This is not a sales pitch! Register today!

The event is at the University of Baltimore, Liberal Arts & Policy Bldg., Room 308, 10 W. Preston St., Baltimore, MD 21201 on Thursday, April 15, 9-10am. Registration opens at 8:30am. Cost is $20 for PRSA Members and $35 for Nonmembers, $35 if received by 4/12/10. Fees increase to Members $35 and Nonmember $50 after that date. PRSSA Members pay $10 and Non-PRSSA students pay $20. Register today!

Best in Maryland Awards Submissions DUE MAY 7; Read Our Tips

So you have a great success story. Now you’re wondering if it’s award-winning material. Only one way to find out – submit it for a PRSA MD’s Best in Maryland award. But hurry because Best in Maryland Awards submissions must be received no later than 5 p.m. on May 7, or 5 p.m. on April 23 for early bird rates.

Launching a new Decade of PR Excellence

with the Chesapeake Conference & BIM Awards Luncheon

Set your sights on the dawning of a new decade for public relations excellence. Join us for the 33^rd annual PRSA Maryland Chesapeake Conference and Best in Maryland Awards Luncheon on June 17, as we journey through the charted and uncharted world of public relations. Communications professionals at all levels will delve into future trends in areas such as digital media, social media, branding, crisis management, measurement, tips for independent practitioners and much more.

Mark your calendar today. Don’t miss the Chapter’s leading educational and networking event of the year.

Details & Registration available on the website.

Preview of Sessions

How media fragmentation is making it harder (and easier) than ever to reach your target audience (Presenter: Andy Malis, President, MGH)

The competition for your target’s attention has never been tougher. The rapid escalation of media fragmentation has made it nearly impossible to quickly break through and get your message out.  Or is it?  Join Andy Malis, President of MGH, as he surveys the current media landscape.  See what role traditional media, new media and social media play in today’s more-complex-than-ever communications plans.

Great marketing ROI for a lousy economy

(Presenter: David Warschawski, CEO, Warschawski)

Learn how to find and capitalize on great marketing opportunities present during a down economy.  David Warschawski, CEO of Warschawski, will share best practices for generating powerful ROI on limited budgets.  He will also share tips on where to focus your time, money and energy to ensure you’re getting the biggest bang for your buck.  David will provide real-world case studies of campaigns that generated powerful ROI on limited budgets. 

PR and Government Contracts – Where are the contracts and how to access the jobs

On March 23^rd, Gloria Berthold Larkin, president of TargetGov, provided attendees to the joint IPRC/PRSA-MD program with insider tips on how to locate government contracts and how to best position to win the contract awards.

Did you know that in 2009, the federal government spent over $344 million dollars on public relations contracts? To work to win your portion of that pie, Gloria suggested the following tips:

·         Register at ccr.gov and in the SBA small business dynamic search database.

·         Fine-tune your marketing pitch to cover your core competencies, experience, and differentiators.

·         Identify your targets, whether they are federal agencies, prime contractors, or teaming partners (or all three).

·         Identify and meet the decision makers: small business reps at the Federal OSDBU Directors Interagency Council, contracting offices and acquisitions staff, and program managers.

·         Build relationships through your capabilities statement and capabilities briefings.

·         Market yourself aggressively by getting in front of decision makers, making your website government friendly, e-mail, attending procurement conferences and the OSDBU conference (next one is April 21 at Dulles Expo center!).

Stanton Communications Selected as Finalist for Silver Anvil

Congratulations to Stanton Communications, who is a finalist for a 2010 PRSA Silver Anvil Award in the Marketing Consumer Products: Technology category. Stanton was recognized for helping its client, Sprint Nextel, launch a bio-degradable mobile phone. The launch of Samsung Reclaim, a phone made of 80% recyclable materials, generated more than 400 positive media hits, numerous plaudits of Sprint’s eco initiatives, and the company’s first ever inclusion in Newsweek’s list of the nation’s most eco-friendly companies. View more information about finalists on PRSA.org.

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Public Relations Internship Position at The Walters Art Museum
Share with your interns and students you know! The Walters Art Museum is pleased to offer opportunities for qualified undergraduate and graduate students, and those in between degree programs, to intern in various museum divisions throughout the year. Based on a system of supervised learning, the internships enable students to understand how a museum operates and how to relate this experience to academic and professional goals.

Presently, the museum is in need of a public relations intern to serve for a period that corresponds to his or her institution’s spring 2010 semester system and is required to serve for a minimum of ten weeks. Interns work for a minimum of fifteen hours per week, which are organized around the student's class and/or work schedules. No stipend is offered for these internships. Students are responsible for arranging academic credit with their sponsoring institutions. The Walters seeks applications from undergraduate juniors and seniors, graduate students or recent graduates majoring in communications, public relations, marketing, arts management or admistration, museum studies and English.

For more information please contact John Shields at (410) 547-9000, ext 235 or email.

Weber Shandwick Names Vice President

David Aglar has been named a vice president in the national digital communications practice of Weber Shandwick. David leads a team developing digital and social media marketing programs for national accounts.