PRSA
MD WebNotes
Issue
#386
April
27, 2009
Spotlight
May
14 - Putting Social Media into your PR Strategy
In
Part I of the Social Media Series on April 23, PRSA-MD took a hands-on
look at Twitter. Part II will focus on how to mount a successful social
media campaign. Shawn Draper, VP/Partner at IMRE, will lead a panel
discussion, exploring case studies and pointing out challenges, opportunities,
and lessons learned. Registration & Details.
Note: This is the first event hosted
at the site of our new co-sponsor, the University of Baltimore's School
of Communications Design.
Moderator:
Shawn Draper, VP/Partner, IMRE
Panelists:
Terry
Rakosky
- Vice President Marketing, Black and Decker
Crystalyn
Stuart
- Director, WOM, IMRE
Date:
Thursday, May 14, 2009
Time:
8:30 am Registration; 9 -10:30 am Program
Place:
University of Baltimore, Liberal Arts & Policy Bldg., Room 308,
10 W. Preston St., Baltimore, MD 21201 Parking is available on the street
and at area lots. More
on parking.
PRSA
Members: $20 by 5/8/09; $35 after
Non-Members:
$35 by 5/8/09; $50 after
Students:
$10 PRSSA Member; $20 Non-PRSSA Member
PRSA-MD
Calling for Presenters for the 2009 Chesapeake Conference
Best in Maryland Deadline for Award Submissions Set
Missed the April Meeting? Join the Discussion!
April/May Membership Promotion Highlights Obama Media
Campaign
Reap the Benefits of Participation!
Changing PR Landscape Topic for June Event
PRSA
Special Promotion for Associate Members Ends Thursday
PRSA Health Academy Conference Reminder
Industry
Reminder! Martini Marketing - Thursday Night
PRSA-MD
Calling
for Presenters for the 2009 Chesapeake Conference
The
2009 Chesapeake Conference Programming Committee is now accepting suggestions
for speakers/presentations for the 2009 Conference. This year's Conference
topic and theme is "Back to PR Basics With a Twist: Evolving your
relationships for the future". If you are a presenter and would
like to be considered for one of the breakout sessions, please send
your name, e-mail address and phone number, along with the title and
brief description of your seminar, to Nneka Jenkins at nneka.r.jenkins@kp.org.
The committee will be reviewing all submissions at the end of May 2009.
Best in Maryland Deadline for Award Submissions Set
The
deadline to submit award entries for the chapter's premier event-the
combined Chesapeake Conference & Best in Maryland Awards Banquet-is
as follows:
- Early
Bird - June 30
- Final
- July 17
The
Awards will be announced during an elegant luncheon at the October Chesapeake
Conference. To view previous winners, click here. Look
for more details in future issues of WebNotes, as well as on our Web
site and Twitter, LinkedIn and Facebook. For a look at all our awards
programs, visit our awards
web page.
A
great way to take advantage of PRSA-MD's social networking sites is
to continue (or join) the discussions generated during the monthly meetings.
Regardless of whether or not you attended the April event, you can join
in the conversation on our LinkedIn
group. We also used Twitter and you can follow the conversation
using the hashtag #prsamd.
You
can also find information on March's "Getting a Seat at the Management
Table." Here's what one member had to say:
"I've
always found that being honest and upfront with the CEO/COO gets you
further with them. If they know that you are working for the good of
the organization, they are more likely to keep you in the loop."
- Lisa Miles, APR
To
access PRSA-MD on Twitter, Facebook and LinkedIn, visit the chapter's
social networking
page.
April/May
Membership Promotion Highlights Obama Media Campaign
Effective
immediately, anyone who joins the PRSA Maryland Chapter by May 31st
will receive free registration for PRSA-MD's June 18th event, The Changing Landscape
for the Public Relations Professional (see more details below).
Moderated
by David Harrison of Harrison Communications, this event will feature
a panel of PR professionals including Emily Williams, who directed much
of the online strategy for the Obama campaign to stunning success. Members
will also hear from Wendy Harman (American Red Cross) and Billy Treger
(Association for Financial Professionals) about how to use online media
tools as part of an overall winning communications campaign.
Contact
PRSA-MD to register once your membership has been submitted. For more
information about this and other PRSA events, please visit the PRSA-MD news/events page.
Reap
the Benefits of Participation!
Do
you have fresh ideas and a desire to share them? Do you want to help
shape the Chapter's events? If so, put your talents and skills to good
use and join a PRSA-Maryland
Chapter Committee. The Chapter offers numerous opportunities for
member involvement. There are many benefits to joining or chairing a
committee:
- Earn
APR credits, in
some cases
- Expand
your network of PR professionals
- Enhance
your professional PR skills
- Meet
high profile members of the profession and the business community
- Develop
leadership skills by becoming a leader of a project or a committee
chair
- Get
to know the Chapter's Board of Directors
- Make
new friends and have fun
To
find out what seats are available and to get contact information, please
visit our committee page
or download the committee
flyer (PDF).
Changing
PR Landscape Topic for June Event
Industry
leaders from the Obama Campaign, the Red Cross, and the Association
for Financial Professionals will participate in a panel discussion led
by David Harrison, President, Harrison Communications, at PRSA-MD's
June 18 event. The conversation will focus on how these organizations
have successfully negotiated the rapidly changing public relations landscape.
Joining
David, are Emily
Williams, an interactive account executive who took a leave of absence
from MSHC Partners to direct much of the Obama campaign's online efforts
in 2008; Wendy
Harman, director of Social Media, American Red Cross; and Billy Treger,
Communications Manager, Association for Financial Professionals. Each
will share their strategies, successes and challenges. Get the full
details on our events
page.
We're
pleased to announce that our event co-sponsor is the University of Baltimore's
School of Communications Design at 10 W. Preston St., Baltimore, MD
21201. The cost is $20 for members before 6/12 ($35 after), $35 for
members before 6/12 ($50 after), $10 for PRSSA Members and $20 for nonmember
students.
PRSA
Special
Promotion for Associate Members Ends Thursday
PRSA
is offering a special promotion
for Associate Members through Thursday, April 30. Recent graduates,
previous members of PRSSA, and full-time graduate students qualify for
the following rates:
- One
year of experience or less - $115 dues
- One
to two years of experience - $155 dues
- PRSSA
students who will graduate within the next five months, or who graduated
within the past two years and who were active PRSSA members at time
of graduation - $60 dues
- Full-time
graduate students (proof of matriculation must be provided) - $60
dues
Associate
Members who join PRSA during April will also receive a free one-year
membership to the National New Professionals section (a $20 value) with
their paid National membership.
Be sure to use the promotion code APR2009
to secure your savings when you join online.
Back to top
PRSA Health Academy Conference Reminder
PRSA
professionals in the health industry, don't forget! The PRSA Health
Academy's 2009 annual conference will be held in Washington, D.C. May
13-15. This year's theme is "Leveraging Social Media in Health
Care Public Relations: Innovations & Strategies for Enhanced Consumer
Engagement." Visit the conference Web site for more information
or to register.
Industry
MGH
was recently awarded a contract to promote Indiana 811, the state's
call-before-you-dig notification center.
Warschawski
has been named the U.S. agency of record for Innovation Norway, the
country's tourism organization. Warschawski worked with the state-owned
tourism agency last year on a campaign to raise awareness about the
country's lifestyle and tourist attractions.
Reminder!
Martini Marketing - Thursday Night
The
second Martini Marketing with Warschawski speakers' series, featuring
best-selling author and branding expert Laura Ries of Atlanta-based
agency Ries & Ries, will take place from 5:30 to 7:30 p.m. on Thursday,
April 30, at the new Gin Mill located at 2300 Boston St. in Baltimore.
For more information or to register for this free event, visit www.warschawski.com/happening/.
PRSA MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866-868-7772