PRSA MD WebNotes
Issue #405
March 22, 2010

Spotlight

REMINDER - Tomorrow: Insider Tips on Finding and Winning Government Contracts - It's not too late to register for this event, held in Columbia TOMORROW!

Learn What Social Media Tagging Can Do For You
How is the tagging of content online related to the PR Industry? If you hear “tags” and think that you forgot to take the price tags off your new shirt, or if you hear "delicious" and think "yum!", then this session is for you!

Join PR Newswire Global Director of Emerging Media Michael Pranikoff as he describes how tags are used for all kinds of content online, such as descriptors for text, photos and images, as well as creative tags for SEO. You'll also learn!

  • Where tagging does and doesn't work
  • How tagging is related to Search
  • What are the most effective ways of tagging for PR professionals
  • Why to tag in Delicious, Digg, Flickr, Your Website, Releases, and more...

We cannot stress enough that this is not a sales pitch! Michael will be talking to us about tagging, not PR Newswire. His purpose will be to talk us through some insights, tips, and tactics in using tagging online content to aid our PR efforts.

When
Thursday, April 15; Registration opens 8:30 a.m., Program 9-10 a.m.

Where
University of Baltimore, Liberal Arts & Policy Bldg., Room 308, 10 W. Preston St., Baltimore, MD 21201.

Cost
PRSA Member: $20 by 4/12/10, $35 after
Nonmember: $35 by 4/12/10, $50 after
PRSSA Member: $10; Students (Non-PRSSA): $20

Click here to Register now!

Thanks to University of Baltimore's School of Communications Design, our event co-sponsor.

Parking
Two-hour metered parking is available on the street, or you can get a voucher at the event valid for $7 parking in the UB garage on Maryland St., south of Preston, and the new Fitzgerald Garage at UB Midtown, located on Oliver Street. (See campus parking map)

PRSA-MD
Insider Tips on Finding Government PR Contracts and Winning the Jobs
Save the Date! Chesapeake Conference & BIM Awards June 17
Deadlines for Best in Maryland Awards Fast Approaching! Early Bird is Only a Month Away!
How Can We Serve You Better?
Do You Hire Interns?
Reserve the Dates! PRSA-MD's Upcoming Monthly Programs
Our Maryland Members are Judging the Silver Anvils!

PRSA
PRSA Seeks Leaders to Advance the Society and the Profession

Calling All Fellows!
Join PRSA in March and April and Receive a FREE Chapter Membership!

Industry
MediaWise Names New President
GKV Promotes Three Employees
MGH Adds Three, Promotes Five

Opportunities
Corporate Communications Associate-M&T Bank
Director of Communications - School Sisters of Notre Dame
Communications Manager - University of Maryland, Clarice Smith Performing Arts Center
Public Relations/Marketing - Hospice of the Chesapeake

PRSA-MD

Insider Tips on Finding Government PR Contracts and Winning the Jobs
Join the Independent Public Relations Collaborative (IPRC) and PRSA-MD for a conversation on PR and Government Relations: Where are the contracts, and How can you access the jobs? Presented by Gloria Berthold Larkin, President, TargetGov at Marketing Outsource Associates, Inc., the session will cover the ins and outs of federal contracting.

Gloria Larkin is a leading expert in government contracting and author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business” and a series of Government Business Development Toolkits (e-books) focusing on business development processes for various federal agencies.

Registration and information is being handled through IPRC. Please RSVP and direct questions to Gina Kazimir by email. Didn't have time to preregister? No problem! It's a pay-at-the-door event.

When
Tuesday, March 23, 2010
Noon- 1:30pm (Brown Bag Lunch - Drinks will be provided.)

Where
Howard County Business & Technology Center, 9250 Bendix Rd., North Columbia, MD 21045

Cost
$20, payable at the door

Parking
Available in area lots.

For more information, click here.

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Save the Date! Chesapeake Conference & BIM Awards June 17
Set your sights on the dawning of a new decade for public relations excellence. Join us for the 33rd Annual PRSA Maryland Chesapeake Conference as we journey through the charted and uncharted world of public relations. The Best in Maryland Awards will be held as part of the conference.

Communications professionals at all levels will delve into future trends in areas such as digital media, social media, branding, crisis management, measurement, tips for independent practitioners and much more. Practitioners who are APRs can earn up to two maintenance credits by attending this conference!

The Chesapeake Conference and Best in Maryland Awards Luncheon, the Chapter's premier event, will be held on Thursday, June 17, at the Sheraton Baltimore North Hotel in Towson. Mark your calendar today!

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Deadlines for Best in Maryland Awards Fast Approaching! Early Bird is Only a Month Away!
Submissions for Best in Maryland Awards must be received no later than 5 p.m. on April 30, or 5 p.m. on April 16 for early bird rates.

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How Can We Serve You Better?
PRSA-MD wants your feedback on WebNotes and our social media sites, so we will be conducting an on-line survey in the coming weeks. Please watch your inbox for the survey and spend a few moments to let us know what you think. As always, we welcome any other input you might have - email.

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Do You Hire Interns?
Please help PRSA-MD support young practitioners in our field by letting us know if your organization hires interns. You may have seen the recent discussion on the challenges of breaking into the field on our blog or LinkedIn page. We welcome your thoughts, so join the discussion! And please, be sure to contact us with any internship information you can pass along by email.

Remember, you can also find us on Facebook and follow us on Twitter (@prsa_md).

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Reserve the Dates! PRSA-MD's Upcoming Monthly Programs
April 15 Social Media Tagging in PR
May 20 Twitter Marketing, An Hour a Day
June 17 Chesapeake Conference and Best In Maryland Awards Luncheon

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Our Maryland Members are Judging the Silver Anvils!
This past weekend, a contingent of some of our Maryland members travelled to New York to assist in judging the coveted Silver Anvil awards. Thank you to these members for representing our Chapter:

Jodi Aud, APR
Harry Bosk, APR
Paul Eagle, APR
Chuck Fitzgibbon, APR
Lisa Miles, APR
Peter Stanton, APR

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PRSA

PRSA Seeks Leaders to Advance the Society and the Profession
The PRSA Nominating Committee has begun its annual process of recruiting candidates for PRSA 2011 officers, directors and Leadership Assembly delegates. The Nominating Committee encourages members to consider these leadership opportunities, or talk to other leaders who they think would make excellent candidates and encourage them to submit an application. The positions are open to all interested and qualified candidates. Detailed information and applications are available on-line and via specially scheduled teleconferences conducted by current PRSA leaders (see Process Timetable.pdf for more information). Comment letters on candidates can supplement applications (see Comment Letters.pdf). The application deadline is June 14.

The Nominating Committee will review applications and supporting documents, and will interview candidates when it convenes July 30-August 1 in Chicago. Final selections will be presented for a vote by the Leadership Assembly in Washington, D.C., on Oct. 16. For questions about the nomination process, contact Donna Jonas at PRSA headquarters at (212) 460-1403, or send an email. For questions about recruitment, contact Jeff Julin, APR, PRSA 2010 Nominating Committee chair, by email.

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Calling All Fellows!

Industry veterans of 20 years or more can apply for membership to the College of Fellows. Apply now, and you could be inducted at the PRSA International Conference in Washington, D.C. in October.

The College of Fellows is an honorary organization within PRSA comprised of more than 400 senior practitioners and educators, each of whom has left a significant footprint on the public relations profession.

For more information or to apply, visit the College of Fellows section of PRSA's Web site. The application deadline is May 6.

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Join PRSA in March and April and Receive a FREE Chapter Membership!
Know someone who would benefit from PRSA membership? In March and April, PRSA National is giving a FREE Chapter membership with every new PRSA National membership. It's a great way to connect with fellow public relations professionals, whether across the nation or right in your backyard. Visit www.prsa.org/joinus.

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Industry

MediaWise Names New President
Theresa Wiseman was recently named president of MediaWise Inc. A 20-year communications veteran, she previously served as director of media relations at the College of Notre Dame of Maryland, and before that held several positions at The Catholic Review.

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GKV Promotes Three Employees
GKV recently announced the promotion of Amber Bradford from public relations account executive to senior public relations account executive, Diane Wiles from junior media planner to media planner, and Amy Zimmerman from print production manager to director of print production.

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MGH Adds Three, Promotes Five
MGH recently announced the following additions to its team: Anne Stringer, Interactive Art Director; Jason Young, PHP Developer; and Amy Basta, Online Media Assistant. In addition, MGH has promoted Kirsten Ellison, Vice President/Interactive Media Director; Ashlea Stipek, Online Media Planner/Buyer; Seth Lueck, Online Media Coordinator; Lindsay Wowk, Account Manager; and Rusty Walters, Word of Mouth/Social Media Account Executive.

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WebNotes is compiled by Chris Carbone, Secretary of PRSA-MD.

PRSA MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866.868.PRSA (7772)