PRSA MD WebNotes
Issue #397
November 10, 2009
Spotlight
THURSDAY,
NOVEMBER 19: How to Develop A Social Media Strategy
Don't miss PRSA-MD's final event of 2009 as Sean Carton, chief creative
officer of idfive,
presents a practical, 10-step framework that you can use with your clients
(or your own company) to develop a comprehensive, intelligent, and reality-based
social media strategy that fits into your overall communications plan
and gets results. Sean will dispel some common myths about social media
strategies and explain how to leverage these new technologies to engage
customers, build sales, and find prospects.
As the founder of one of Baltimore's first Web development firms in 1995, the founding dean of the School of Design and Media at Philadelphia University, and the co-author of one of the first books about the Web ("The Mosaic Quick Tour" series, 1993), Sean has over 12 years of experience designing, developing, planning and executing interactive media. Read more about Sean including his bio, his list of published books, and his blog AttentionScan.
Click here for more details.
Thanks to University of Baltimore's School of Communications Design, our event co-sponsor.
PRSA-MD
Kathleen
Kelly Undergraduate Scholarship Applications Due 11/15
PRSA-MD To Offer APR Prep Classes
PRSA Members Share with Students
Be a Part of the Discussion on Our Social Networking
Pages
PRSA
PRSA
Financial Hardship Plan Available
Get a FREE or Discounted Section Membership
Upcoming PRSA National Teleseminars
Industry
Ocean
City Retains MGH as Agency of Record
IMRE Named Agency of Record for Black & Decker
Job Opportunities
PRSA-MD
Kathleen
Kelly Undergraduate Scholarship Applications Due 11/15
PRSA-MD is still accepting entries for the 2009 Kathleen
Kelly Undergraduate Scholarship - but only until this Sunday, 11/15.
Financial need is not considered. If you know of a deserving sophomore
or junior attending a Maryland university, or residing in Maryland but
studying outside the state, nominate them for the $1,000 award. The
winner will be recognized at a future PRSA event. For more details or
an application, visit our awards
page. Remember, applications must be postmarked by November 15,
2009!
PRSA-MD
To Offer APR Prep Classes
PRSA-MD will be forming an APR candidate
preparation program early in 2010 to help members interested in receiving
their APR prepare for accreditation. Specifically, the program will
address the APR process, test-taking techniques and portfolio tips.
We plan to offer the classes at a physical location with a GoTo meeting
connection for those who cannot attend in person.
Several members of our chapter have already expressed interest. If you're interested, please send an email to tracyimm@comcast.net. Look for more details about the program in upcoming issues of WebNotes and on www.prsamd.org.
PRSA
Members Share with Students
Last week, PRSA-MD co-sponsored "Communications Week" with
the Community College of Baltimore County, Dundalk Campus. Four members
of PRSA-MD joined a panel discussion on November 5 sharing inside knowledge
about communications careers and career paths. PRSA President Erika
Murray was joined by fellow panelists Tracy Imm, MBD, APR, Marketing
& Communications Director for VMT; Emily Rill, Account Executive,
IMRE; and Major Danny Chung, U.S. Marine Corps, Public Affairs Officer,
The Defense Information School. PRSA-MD thanks these participants for
generously sharing their time and knowledge with young communications
students seeking direction.
Be
a Part of the Discussion on Our Social Networking Pages
Visit PRSA-MD's LinkedIn
page and join the discussion about our upcoming event on developing
social media strategies, with idfive's Sean Carton. Also, be sure to
check out our Facebook
page and Twitter feed, @PRSA_MD.
PRSA
PRSA
Financial Hardship Plan Available
If you've been bitten by the bad economy or are disabled, and it's time
to pay your membership dues, be sure to check out PRSA's financial hardship
plan. Eligible participants may renew their membership for $115, a savings
of $110 off the full $225 membership fee. The following members are
eligible:
- Those who have held a PRSA membership for five years or more, are unemployed, and are currently up for renewal. (Note: Those working part-time are not eligible.)
- Those whose membership recently lapsed and who meet the criteria above.
- Temporarily disabled members, including those on maternity leave, who meet the criteria above.
- Members who recently renewed at the full-dues rate and who meet the criteria above. (These members may request a refund of $110, the amount of the hardship credit.)
If you meet any of these criteria and would like to take advantage of the plan, please notify a Member Services representative at membership@prsa.org or 212-460-1400. If you qualify, you will be asked to complete a short application and pay the dues in full.
Get a FREE or Discounted Section Membership
Stay on top of emerging trends in an overlapping public relations specialty.
In November and December, PRSA is offering $20 off the current dues
for members who join a PRSA specialty Section, as well as a FREE Section
membership (a savings of $60) for new members who join PRSA National.
Each of the 17 Professional Interest Sections provides practice-specific
tools for strategic planning, tactical know-how and networking. Promo
Code:FREESEC09. Click here
for more information.
Upcoming
PRSA National Teleseminars
Below are some of the upcoming teleseminars
sponsored by PRSA. Click here
for more details & registration
The Secrets of Search Engine Optimization: Get High-Ranking Search Results That Can Lead to Sales
Tuesday, November 17, 3-4 p.m.FREE Webinar
How to Use an Online Newsroom to Interact with Social Media
Tuesday, December 15, 3-4 p.m.
Industry
Ocean
City Retains MGH as Agency of Record
MGH recently announced that it has been selected as agency of record
for Ocean City, Md. MGH, which has worked with the destination in a
full-service capacity since 2002, was selected following a competitive
Request for Proposal (RFP) process among nine other agencies from around
the region. The announcement comes on the heels of the agency retaining
another longtime client, Towson University.
IMRE
Named Agency of Record for Black & Decker
IMRE recently announced that it has been
named the public relations agency of record for Black & Decker®.
IMRE will be handling public relations efforts for Black & Decker's
broad family of brands, including Black & Decker®, DEWALT®, DELTA®
and PORTER-CABLE®. IMRE has also added three more Home & Building
industry leaders to its client roster - the American Institute of Architects,
Ames True Temper® and Nemetschek North America.
PRSA MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866.868.PRSA (7772)