PRSA MD WebNotes
Issue #401
January 26, 2010
Spotlight
What
Would You Have Advised Tiger Woods to do in the Midst of His Crisis?
Join us for our Crisis Communication Management Program
Join us on February 18 for a timely, informative and, no doubt, juicy
discussion about Crisis Communication Management with John Maroon, president
of Maroon PR.
John has recently spoken to national and local media for his take on
the Tiger
Woods incident because of his vast experience with high-profile
athletes and other clients in the sporting industry.
With the advent of social media, crisis communications is no longer the exclusive domain of the specialist. We all need at least some kind of first aid kit in our PR toolbox. No matter what kind of communications you practice, you won't want to miss this one.
Date/Time:
Thursday, February 18, 2010; Registration opens 8:30am, Program 9-10am
Place:
University of Baltimore, Liberal Arts & Policy Bldg., Room 308,
10 W. Preston St., Baltimore, MD 21201.
Fees:
PRSA Member: $20 by 2/15/10, $35 after;
Nonmember: $35 by 2/15/10, $50 after;
PRSSA Member: $10; Students (Non-PRSSA): $20
Click here to Register now!
Thanks to University of Baltimore's School of Communications Design, our event co-sponsor.
Please
Note Parking Changes!
Two-hour metered parking is available on the street, or you can get
a voucher at the event valid for $7 parking in the UB garage on Maryland
St., south of Preston, and the new Fitzgerald Garage in the Fitzgerald
at UB Midtown, located on Oliver Street. (Click here
for directions and campus map.)
PRSA-MD
PR Planning Event Re-Cap
Interested in Getting Your Accreditation in Public Relations?
2010 Program Line-Up
Give us Your Opinion
Industry
Sawmill Marketing hired by Classic
Catering
MGH Promotes Five Employees
Job
Opportunities
Communications Manager University of Maryland, Clarice Smith Performing
Arts Center Public Relations/Marketing Hospice of the Chesapeake
PR Account Executive - Nevins & Associates
Back to Top
PRSA-MD
In
Case You Missed It
For those of you unable to attend the chapter's first event of the year
on Jan. 21, Vocus Public Relations Director Frank Strong discussed PR
planning in a dynamic and constantly changing landscape. Here are a
few tips on how to deal with the change:
- Maintain your relationships amidst the sweeping job loss in the media.
- Master SEO and other new media tools appropriate to your organization.
- Learn crisis communications and how to deal with social media attacks.
- Integrate your communications with marketing.
For a comprehensive review of the discussion, see Tips for Dealing with the Changing PR Landscape on our blog.
Interested
in Getting Your Accreditation in Public Relations?
The first session of PRSA Maryland Chapter's APR Boot Camp will be held
on Wednesday, February 17th at 6:00 p.m. at
the Maryland State Highway office in Hunt Valley.
We have over 10 members in the program and invite you to come and learn more. The five week program will explain the accreditation process, including how to prepare your application and portfolio as well as giving you test-taking tips for the four-hour multiple choice exam.
If you would like to participate, please email Tracy Imm at tracyimm@comcast.net for more information. Boot Camp participants will receive specifics of the course later this week.
What
Else Do We Have Planned For You? Here's Our 2010 Programming Calendar
The following dates are for chapter events and deadlines through the
first half of the year. For event descriptions, see the events page
on PRSA-MD's Web site.
February 16: APR Classes begin
February 18: Crisis Communication Management with John Maroon, President of Maroon PR.
March 11: Best in Maryland Award Entry Critique with APRs and Silver Anvil Judges
March 23: Joint event with IPRC: PR and Government Relations – Where are the contracts, and How to access the jobs? With Gloria Berthold Larkin, President, TargetGov at Marketing Outsource Associates
April 15: Social Media Bookmarking and Tagging and PR with Michael Pranikoff, PR Newswire's Director of Emerging Media.
April 16: Early bird deadline for Best in Maryland Awards
April 30: Final deadline for Best in Maryland Awards
May 20: Twitter Marketing, An Hour a Day with Hollis Thomases (discusses the concepts from her book of the same name; receive the book as part of the registration fee)
June 17: Annual Chesapeake Conference and Best in Maryland Awards
Give
us Your Opinion
Does the changing PR landscape make planning more difficult in 2010?
Give us your opinion on LinkedIn,
regardless of whether you attended the January event or not. You can
also find us on Facebook
and follow us on Twitter (@prsa_md).
Industry
Sawmill
Marketing hired by Classic Catering
Sawmill Marketing Public Relations was recently hired by The Classic
Catering People, Greater Baltimore's second-largest caterer, to increase
awareness of its food service capabilities. Sawmill will rely on Twitter,
Facebook, a blog and other social media platforms to tout the Owings
Mills firm.
MGH
Promotes Five Employees
MGH recently announced the promotion of five
employees in several of the agency's divisions: Ryan Goff, vice president
and word-of-mouth/social media director; Kerry O'Neill, public relations
account director; Nick Kelly, public relations senior account executive;
Zane Kolnick, web developer; Tim Crider, systems architect; and Lauren
Hoffman, copywriter.
PRSA MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866.868.PRSA (7772)