Event
Info
The New Face of PR: strategizing connectivity, innovation,
and integration
On Thursday, November 3, 2011, more than 125 PR pros from Maryland, DC and Virginia came together for the first time as the Maryland chapter joined with the National Capital and Central Chesapeake Chapters to present the 2011 Mid-Atlantic Chesapeake Conference. Participants heard from a range of experts on topics such as social/digital media, integration, professional development, and measurements/ROI. For more information on what was presented, click on Conference Program. [link is to program page]
For a look at who was there, check out our photo gallery compliments of Stockfield Photography. Contact Bob Stockfield for hi-res versions of any photo by email.
Chesapeake Conference Session Handouts:
How to Create Your Own TV Show/Videos to Benefit Your Strategic Goals – Sharon Boston
Presentation
Choosing an Agency: How to Conduct the RFP Process – Robert Udowitz & Steve Drake
Presentation
From Intermediation to Apomediation: How Social Media has Changed Information Exchange Forever– Dan O’Connor
Presentation
The Business of CSR: How to Make Effective Sponsorship Choices – Diana Mayhew and Jaya Bohlmann
Presentation
Summary
From PR Manager to PR Leader – Jeff Ghannam
Presentation
Best of the Best:
ShorterERwait.com-Breaking New Ground – Denise Aube
Presentation
The I Campaign – Trent Flood
Presentation
E-mail Marketing in the 21st Century – Amy Hollomon
Presentation
Cross-Media Marketing–Mike North
Presentation
And as always, follow us and join in the conversation at:
· More Than PR Basics (MD Chapter Blog)
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