Event
Info
PRSA
Maryland’s
32nd Annual Chesapeake Conference
Back
to Basics with a Twist
8:00 am –
8:45 am
Keynote –
Evolving your Relationships for the Future
Sandy Hillman,
president, Sandy Hillman Communications LLC
Sandy Hillman took a vision and turned it into
one of Baltimore’s premier public relations
agencies all during what would be considered a
risky economic environment. The fact that numerous
staff members and several clients joined her is
a clear signal that Sandy Hillman Communications
builds relationships for the future each and every
day. Join Sandy Hillman as she talks about what
it means to evolve your relationships professionally
and personally. Learn about her vision for PR
and for her firm, and how she’s currently
working to achieve it.
9:00 am –
10:20 am
Option 1 – The
Latest on Twitter and PR
Jeffrey
A. Davis, APR, partner, Sawmill Marketing Public
Relations
Heard about Twitter but think it sounds like
a colossal waste of time? It can be if you¹re
reading what others ate for lunch, but it can
be so much more for savvy public relations professionals
who understand how to use what is fast becoming
an essential, mainstream communications tool.
At this practical session, you’ll learn:
- What Twitter is and how to get started without
the buzzwords and tech speak
- Ways to develop relationships with media
including a weekly Twitter conversation with
journalists
- How to find members of the Baltimore area
media who are using Twitter
- How Twitter can become a powerful resource
for sharing PR knowledge
- Ways Twitter can help you uncover stories
in development regionally and nationally
- Who are some of the “must-follow”
PR and social media people on Twitter
Option 2 –
Defending Corporate Reputation in the Age of Social
Media
Bill Atkinson,
vice president, Weber Shandwick’s Baltimore
Office
At a time when critics have an array of tools
to launch attacks, from Facebook to YouTube to
blogs to tweets, corporations have never been
more vulnerable to attack. Learn how to protect
and defend your reputation. Learn how to prepare
for attacks, and even launch counter attacks.
Option 3 –
How to Get Big Agency Results from a Small Shop
David
Harrison, founder, Harrison Communications
Clients today are looking for big agency
results on small shop budgets. David will share
his secrets for delivering results to a roster
of national clients, most of which are large professional
associations and foundations. He will discuss
media relations, social networking, marketing
and public relations and how each has been impacted
by two driving forces: technology and the economy.
10:30 am –
11:50 am
Option 1 – New
Technologies: Back to the Future
David
Warschawski, CEO and founder, Warschawski
PR professionals should not be overwhelmed by
the proliferation of Twitter, Facebook, Blogs
and other social media communities. The social
media realm is simply a new tool in the overall
bag of tricks for PR professionals to leverage
in building strategic marketing communications
initiatives. Brand clarity must always come first.
David will discuss
the importance of having brand clarity when building
brand-centric campaigns and how to utilize these
new tools. He will explain why Twitter, Facebook
and Blogs should not be stand alone campaigns.
Option 2 –
Activating Grass Roots PR
Panel
with The Arc of Maryland and Komen Maryland
Change happens when the voice of the public
is heard. Hear two case studies that demonstrate
how two non-profits galvanized their public’s
voice to be heard using a combination of social
media and traditional “get out the vote”
PR
strategies. We’ll look at the Developmental
Disabilities Coalition’s “End the
Wait Now” campaign and Komen Maryland’s
“Support Your Local Breasts” Facebook
contest. Together, we’ll explore effective
strategies for reaching out and engaging your
constituents, and give examples of social media
in action.
Option 3 –
How Brands (BIG and Small) are Forming Relationships
Panel
moderated by Dave Imre, president and CEO, IMRE
Communications
How are companies such as food giant McCormick
& Company, retailer Target and non profit
Habitat for Humanity of Maryland making their
brands relevant to consumers/stakeholders in 2009
and beyond? How are they forming meaningful relationships
with their customers and publics? How are their
methods changing? We’ll share tips, tactics
and trends.
Panelists:
- Laurie Harrsen, Director, Consumer Communications,
McCormick & Co., Inc.
- Anne R. Rouse, Director of Resource Development
and Marketing, Habitat for Humanity of the Chesapeake
- Tom Poe, WOM Strategy Manager, IMRE
Noon – 1:50
pm
Best
in Maryland Awards Luncheon:
Celebrating the Award Winners and Excellence in
PR
2:00 – 2:50
pm
Option 1: Getting Started
with Twitter
Jeffrey
A. Davis, APR, partner, Sawmill Marketing Public
Relations
Learn the basics of Twitter at this hands-on
workshop for those who are just getting started.
Follow Jeff as he signs up for a new account and
walks through the various sections to get an account
up and running. You’ll learn about followers,
retweets, hashtags, basic Twitter etiquette and
useful tools to conduct searches, find people
to follow and ways to track what
people are saying about a company or product.
If you want to sign up for a free Twitter account
during the session, bring your laptop and be guided
through a step-by-step process that will have
you up and running in no time.
Option 2: Networking
with New Media
Peggy
Hoffman, CAE, president, Mariner Management &
Marketing
LinkedIn, Facebook, Twitter, Blogging how
can you tap this new media to build your network
without it taking over your life? In this hands-on
session, we¹ll look at the why’s and
ways to use social media for professional networking,
how to create and protect your on-line identity,
and how to develop a strategy that works for you.
3:00 pm –
3:50 pm
Option 1 – Speed
Pitching: Pitch your Story to Key Baltimore Press
Option 2 –APR
Roundtable: Bring your Questions to a Savvy Group
of APRs
4:00 pm
Happy Hour Mixer
Let your Hair Down, Relax and Enjoy the Evening!
Click here to register
online.
Click here for a
form you can print and mail or fax. |
