Event Info

10 Questions To Ask When
Developing A Social Media Strategy

There's nothing hotter than "social media" these days. Heck, unless you're a character on "Mad Men," it's pretty hard to talk about PR, advertising, or marketing without bringing up Facebook, Twitter, or any of the other rapidly-multiplying social media sites as part of your overall plan.

But what do you actually do with social media? How can you use it to engage customers, build sales, or find prospects? Sadly a lot of people are talking about it, few seem to be thinking about a strategy for using it to actually accomplish something.

That’s where Sean Carton comes in. Sean is the chief creative officer of idfive, where he helps clients understand the constantly changing intersections between design, marketing, communication and technology. As the founder of one of Baltimore's first Web development firms in 1995, the founding dean of the School of Design and Media at Philadelphia University, and the co-author of one of the first books about the Web ("The Mosaic Quick Tour" series) in 1993, Carton has over 12 years of experience designing, developing, planning and executing interactive media. Read more about Sean including his bio, list of published books, and his blog AttentionScan.

Sean will dispel myths about social media strategies: “Here's a newsflash, folks: ‘Let's put up a Facebook site’ isn't a strategy. Telling your clients that they should ‘get in on this social media thing’ is like saying ‘you need a press release.’”

Then he’ll provide us with a practical 10-step framework that you can use with your clients (or your own company) to develop a comprehensive, intelligent, and reality-based social media strategy that fits into your overall communications plan and gets results.

Click here to check out his presentation.

Thanks to University of Baltimore's School of Communications Design, our event co-sponsor.

Thanks to University of Baltimore's School of Communications Design, our event co-sponsor.