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Event
Info
Changing
Landscape for the Public Relations Profession
Out with the old and in with the new …
join us for a look at PR strategies that take
advantage of the new tools while still working
the traditional media. You’ll hear from
two different groups on the new strategy and an
update on the Maryland media front from a journalist
turned PR specialist.
Thanks to University of Baltimore's School of
Communications Design, our event co-sponsor.
Moderator: David Harrison,
President, Harrison Communications
Panelists:
Wendy Harman, Director of
Social Media, American Red Cross, Washington,
DC
The Red Cross is often cited as an organization
using Twitter to maximum benefit. Wendy will discuss
the nuts and bolts of using Twitter and share
the Red Cross' national success story in using
Twitter as a communications tool.
Emily Williams,
Interactive Account Executive, MSHC Partners
Emily took a leave of absence to work for the
Obama campaign, directing much of its online efforts.
Drawing from this, she will share first hand knowledge
of how the campaign leveraged social networking,
text messaging and other strategies to succeed.
She will discuss online PR tools and techniques,
and how to incorporate them into an overall communications
strategy.
| Date: |
Thursday, June 18, 2009 |
| Time: |
8:30 a.m.
Registration
9:00 a.m. - 10:30 a.m. Program |
| Place: |
University of Baltimore, Liberal Arts &
Policy Bldg., Room 308, 10 W. Preston St.,
Baltimore, MD 21201 |
| Parking: |
Two-hour metered parking
is available on the street, or you can get
a voucher at the event for $4 parking in the
UB garage on Maryland St., south of Preston.
(See campus
parking map.) |
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Cost: |
| PRSA
Members: |
$20 paid by 6/12/09
$35 after 6/12/09 |
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Non-Members: |
$35 paid by 6/12/09
$50 after 6/12/09 |
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Students: |
$10 PRSSA Member
$20 Non-PRSSA Member |
Note that payment is required
to process any registration.
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To Register: |
Online
registration is closed. Please register
onsite. Thank you.
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Questions: |
Call
PRSA Maryland at 1-866-868-7772 |
Registration/
Cancellation: |
Prepayment is required for the early bird
rate and to process your registration. If
you plan to pay by check, we will hold your
reservation with a credit card. A charge
will run if a check is not received by the
start of the program.
Cancellations received by 5 p.m. on 6/12
will receive a refund. No-shows or cancellations
received after 5 p.m. on 6/12 are responsible
for full payment and will be charged. |
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