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2008 Best in
Maryland Award Winners
Thursday, June 26, 2008
InterContinental Harbor Court Hotel, Baltimore
2008 Best in
Show
MGH for Pfizer Animal Health Launches Slentrol.
2008 Lifetime
Achievement Award
Charles J. Fitzgibbon, APR, Executive Vice President,
Weber Shandwick Worldwide
Newsletters, Three Colors
or More
Award of Excellence: CareFirst BlueCross BlueShield
for Vitality
Award of Excellence: Magellan Health Services
for tHRive HR Newsletter
Best in Maryland: Harbor Hospital for LifeResource
this Month.
Magazines
Best in Maryland: University of Maryland Dental
School for Mdental Magazine.
Award of Excellence: Harbor Hospital for Waterfront
Annual Reports, Not-For-Profit
Organizations
Best in Maryland: Crosby Marketing for Shady Grove
Adventist Hospital Annual Report
Annual Reports, For-Profit
Organizations
Best in Maryland: Constellation Energy for Responsible
Leadership
Special Purpose Publication
Award of Excellence: Crosby Marketing for The
Art of Inspiring Breast Cancer Awareness
Award of Excellence: IWIF for Employers' Information
Kit: "Workplace Safety for Older Workers"
Best in Maryland: Magellan Health Services for
Making an Impact: Magellan’s Conference
Banner Stands
Media and Press Kits
Best in Maryland: Kaiser Permanente for Kaiser
Permanente Media & Community Relations Kit
Audio/Video Program
Best in Maryland: Crosby Marketing for National
Association of Social Work Public Education Video
Direct Mail, Three Colors or
More
Award of Excellence: Good Samaritan Hospital for
Good Samaritan Hospital Hot Chicks
Television PSAs
Award of Excellence: Harbor Hospital for Harbor
Hospital Prostate Cancer PSA
Best in Maryland: Devaney & Associates for
Ohio Utilities Protection Service PSAs: "Can
I Help” & “It Matters"
Radio PSAs
Best in Maryland: IWIF for Keep the Expertise,
Lose the Injuries
Editorial and Op-Ed Columns.
Award of Excellence: Devaney and Associates for
"High Energy Costs Take a Big Toll on State’s
Poor”
Story Placement
Award of Excellence: Abel Communications for CARCHEX
Critical Hit in Automotive News.
Award of Excellence: Devaney & Associates
for OrthoMaryland: “Replacement Joints are
Jumping.”
Best in Maryland: Devaney & Associates for
Abington Reproductive Medicine: "Robots Lend
a Hand in the OR"
Advertorials
Best in Maryland: IMPACT Marketing & Public
Relations for Melting Pot Advertorial
Web Sites
Best in Maryland: Notre Dame Preparatory School
for "Creating Community" - NDP's Web
Site Redesign
CD-ROM and DVD
Best in Maryland: Devaney & Associates for
"Call the Ohio Utilities Protection Service"
DVD
Creative Application of Technology
Award of Excellence: Crosby Marketing for Anne
Arundel County Department of Health Teen Smoking
e-Cards.
Media Relations
Best in Maryland: Weinberg Harris & Associates
for Santastic at The Mall in Columbia
Community Relations
Award of Excellence: PNC Financial Services Group
for Bridging to the Future While Protection the
Past
Best in Maryland: gkv REACH and Arizona Physicians
IPA for Shine Arizona: Be Strong. Be Healthy.
Shine.
Institutional Programs
Best in Maryland: Imre Communications for Celebrated
the Past: Designing the Future.
Award of Excellence: Magellan Health Services
for Winning Hearts & Business in Maricopa
County: A Total PR Push.
Special Events, Six Days or
Fewer
Award of Excellence: Maroon PR for Landmark Theatres
Harbor East
Best in Maryland: Comcast Cable Eastern Division
for Comcast Family Toon Day in Baltimore
Special Events, Seven Days
or Greater
Award of Excellence: Crosby Marketing and Washington
Adventist Hospital for Celebrating 100 Years in
Community
Best in Maryland: Imre Communications for Travelers
Championship: A New Era. A New Experience.
Public Service
Awards of Excellence: Crosby Marketing for Poverty
Line: Catholic Campaign for Human Development
Best in Maryland: IWIF for Workplace Safety Week
2007 - Older Worker Safety Campaign
Crisis Communications
Best in Maryland: Greater Baltimore Committee
for Repeal the Computer Services Tax Campaign.
Internal Communications
Best in Maryland: Magellan Health Services for
2007 Leadership Meeting
Marketing Communications/New
Products and Services
Award of Excellence: Devaney & Associates
for Cielo Life Settlement Launch
Best in Maryland: MGH for Pfizer Animal Health
Estimates Canine Obesity as a Medical Condition
to Launch Slentrol.
Marketing Communications/Established
Products or Services
Award of Excellence: a. Bright Idea for Baltimore
County Savings Bank: Happily Ever After Consumer
Loans.
Award of Excellence: Crosby Marketing for Kaiser
Permanente Foundation Health Plan of the Mid-Atlantic
States, Inc. - National Federal Open Enrollment
Best in Maryland: Crosby Marketing for Kaiser
Permanente Foundation Health Plan of the Mid-Atlantic
States, Inc. Personal Health Kit.
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