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Event
Info
Effective
Employee Communication that Impacts the Bottom
Line
Thursday, Sept. 27, 2007
The days are gone when employee
communications was just a newsletter and a few
memos. Today, it serves as a key component to
an organization’s strategic public relations
and branding efforts. If you’re spending
the bulk of your time (and money) trying to build
your brand and marketplace reputation through
Web sites, direct mail campaigns, media relations,
and logo design, you could be missing a key element
that could ultimately further your organizational
goals or stop them in their tracks—employee
communications that engages employees in the promise
behind the brand and drives them to action.
Join Jody Aud, president of The Prio Group, for
an “inside” perspective on brand marketing.
During this program, Jody will discuss:
- How to articulate your brand strategy in terms
that employees can understand
- Creating accountability from the C-suite to
the front line for delivering brand experiences
and impacting the bottom line
- How to make sure everyone (not just the Communications
Department) is responsible for building brand
buy-in from employees.
| Date: |
Thursday, Sept. 27, 2007 |
| Time: |
8 a.m. Registration/Continental
Breakfast; 8:30 a.m. - 10 a.m. Program |
| Place: |
JHU Downtown Center, 10 N. Charles Street,
Baltimore, MD 21201 |
| Parking: |
Parking is available on
the street and at area lots. |
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Cost: |
| PRSA
Members: |
$20 paid by 9/21/07
$30 after 9/21/07 |
Non-Members: |
$35 paid by 9/21/07
$45 after 9/21/07 |
Students: |
$10 paid by 9/21/07
$15 after 9/21/07 |
Note that payment is required
to process any registration.
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To Register: |
Online
registration is closed. Please register
on site. Thank you. |
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Questions: |
Call
PRSA Maryland at
1-866-868-7772 |
Registration/
Cancellation: |
Prepayment is required for the early bird
rate and to process your registration. If
you plan to pay by check, we will hold your
reservation with a credit card. A charge
will run if a check is not received by the
start of the program.
Cancellations received by 5 p.m. on 9/21
will receive a refund. No-shows or cancellations
received after 5 p.m. on 9/21
are responsible for full payment and will
be charged. |
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