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Event
Info
Thursday, April 26, 2007
In today’s marketplace,
customer loyalty is tenuous at best. That is why
building and sustaining a strong brand that resonates
with your key audiences is a must. However, there’s
often a lack of clarity about what branding really
is and who should ‘own’ the branding
effort.
Learn from one of the region’s most notable
branding experts, David Warschawski, CEO and founder
of Warschawski, how strategic planning, public
relations, and branding work hand-in-hand. You’ll
leave with:
- An understanding of the fundamentals of how
great branding works
- Knowing how public relations can and should
take the lead in the effort
- Numerous conceptual and tactical tips to help
you earn a more dominant position at the strategic
table
Warschawski is ranked as the #1 small agency
in the U.S. by the Holmes Report and has won more
than 150 industry awards for its work over the
past eight years. The agency is highly regarded
for its brand-centric approach to marketing communications
and recently unveiled it proprietary branding
approach, BrandMaPR (brand-map-er).
Whether you’re new to the branding world
and need to gain new skills, looking to strengthen
your clients’ branding efforts or responsible
for branding your own organization—you can’t
miss this informational, insightful program.
| Date: |
Thursday, April 26, 2007 |
| Time: |
8:00 a.m.
Registration/Continental Breakfast
8:30 a.m. - 10 a.m. Program |
| Place: |
JHU Downtown Center, 10 N. Charles Street,
Baltimore, MD 21201 |
| Parking: |
Parking is available on
the street and at area lots. |
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Cost: |
| PRSA
Members: |
$20 paid by 4/20/07
$30 after 4/20/07 |
|
Non-Members: |
$35 paid by 4/20/07
$45 after 4/20/07 |
|
Students: |
$10 PRSSA Member
$15 Non-PRSSA Member |
Note that payment is required
to process any registration.
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To Register: |
Click
here
to register online.
Click here
for a form you can print and mail or fax. |
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Questions: |
Call
PRSA Maryland at
1-866-868-7772 |
Registration/
Cancellation: |
Prepayment is required for the early bird
rate and to process your registration. If
you plan to pay by check, we will hold your
reservation with a credit card. A charge
will run if a check is not received by the
start of the program.
Cancellations received by 5 p.m. on 4/20
will receive a refund. No-shows or cancellations
received after 5 p.m. on 4/20
are responsible for full payment and will
be charged. |
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