BE INFORMED | by Thought Leaders in PR
BE INSPIRED | by Innovative Strategies & Tactics
BE INTRODUCED | to Potential Partners & Collaborators
Thursday, June 8, 2017 | 8 a.m. – 4:30 p.m.
Loyola University Maryland in Baltimore
Don’t miss this opportunity to learn how to:
• Leverage Social Media through podcasting, live streaming, imagery, and more
• Optimize Your Business Model through the use of a virtual agency
• Expand Technical Skills in research, crisis communication, and influencer marketing
• Enhance Professional Skills in effective leadership, translating research, and developing PR strategies
• Grow Your Professional Network by building relationships to help take your career to the next level
Morning General Session: The Media Are the Message – Matthew Gallagher from University of Baltimore’s Schaefer Center for Public Policy will lead a spirited discussion with local journalists and representatives of the city’s residential, business and academic communities about the impact Baltimore’s media have in defining the city. Panelists include Sam Davis, Baltimore Sun; Jayne Miller, WBAL-TV; Kelly Swoope, WMAR-TV; Johnette Richardson, Belair-Edison Neighborhoods, Inc.; Mike Evitts, Downtown Partnership of Baltimore; Annie Milli, Live Baltimore
Luncheon General Session: Measuring the Information Revolution – Katie Paine, public relations industry’s “queen of measurement,” and Jesse Holcomb, Pew Research Center, will address how the media landscape is changing and how PR professionals must respond with modern approaches to measurement. For a quick peek of what to expect, check out “Five Questions with Jesse Holcomb, Pew Research Center” and “Five Questions with PR’s ‘Queen of Measurement’”
Closing General Session: Communicating the Threat – This spring, Maryland Governor Larry Hogan declared a state of emergency in response to the state’s heroin, opioid and fentanyl epidemic. Commissioner Alfred W. Redmer Jr., Maryland Insurance Administration, and Clay Stamp, Senior Emergency Management Advisor to Governor Hogan, will discuss the essential role communications plays in containing a crisis afflicting communities throughout the state, including an in-depth review of “Before It’s Too Late,” the outreach campaign developed to support the effort.
Other sessions include:
- Visual Content Workshop: Take Your PR Imagery to the Next Level;
- Partnering and Building an Effective Virtual Agency;
- Podcasting Startup Workshop;
- Live from Loyola: Live FB presentation;
- Measuring up: Concrete Ways to Show the Real Value of PR, Social & Marketing
- and more …
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